Matt Howard, CEO of TTS Tooltechnic Systems North America, kicked off the new Nürtingen Talks on International Management event series last Wednesday with an exciting presentation. The focus was on the Festool and SawStop brands - and their very different approaches to international markets.
He showed impressively how differently market success can be conceived: Instead of focusing exclusively on technical perfection, both brands focus on customer benefits and well thought-out system solutions for all aspects of the product. This approach is complemented by a consistent “fast-to-market” strategy - in other words, quick reactions to market requirements without long development cycles.
Matt Howard also openly addressed current challenges such as rising duties or a lack of production capacity in the USA. The participants not only gained exciting insights into the practice of international brand management, but also inspiration for their own strategic considerations.
A successful start to the new series - it continues on May 13 with Jochen Raff, Director Consumer Engagement / Membership at adidas, who will provide further insights into international corporate practice.