25th Nürtingen Talks on International Management

Discover the world of innovation and strategies shaping the future!

We are pleased to invite you to two exciting lectures on key global marketing challenges in B2B and B2C markets. Renowned industry experts will provide valuable insights into business strategies, market dynamics, and consumer engagement.

 


Festool and SawStop Business Models - Comparing and contrasting SWOT and Strategies across NA and EU markets

Speaker: Matt Howard, CEO, TTS Tooltechnic Systems North America

 

Date: Wednesday, April 9, 2025

Time: 17:30 – 19:30

Location: CI10 115 (Festool Hörsaal)

 


Loyalty Programs and the need for localization.

Speaker: Jochen Raff, Director Consumer Engagement | Membership, adidas, Germany

 

Date: Tuesday, May 13, 2025

Time: 17:30 – 19:30

Location: Future.Box, CI8 004

 


Take advantage of this unique opportunity to gain first-hand knowledge from industry leaders and discuss key global marketing challenges. We look forward to welcoming you to these insightful and engaging lectures.

Following the lecture, the HfWU invites you to further discussions with the speakers. The lecture will be held in English. Registration is not required

We are looking forward to seeing you!

 

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