Students shall be able to do the following:

Knowledge

• Name the phases of the strategic management process
• Describe the targets of the different phases of the strategic management process
• Illustrate the different tools useable during the different phases of the strategic management process

Skills

• Evaluate and analyse given case examples of company strategies
• Implement tools within the strategic management process
• Present their results convincingly
• Plan and conduct a strategic management project individually and without support

Competencies

• Apply skills developed in the course "Strategic Management"
• Structure a strategic management project and implement the single process phases
• Discuss and criticize existing strategic management approaches and tools
• Comprehensively present their research results in a professional way

The lecture "Strategic Management" comprises the theoretical background of the strategic management process consisting of vision, segmentation, strategic analysis, strategic development and evaluation and strategy implementation, introduces tools which are used in the single phases of the process, gives case examples and executes group work which each group focusing on one existing company from one distinct industry throughout the semester and implementing the discussed tools accordingly with subsequent presentations of the results to the plenum.

Kreikebaum, Gilbert, Behnam: Strategisches Management, 7. Auflage