Students shall be able to do the following:

Knowledge

• Give an overview of IPO and investor relations
• Describe the most important milestones in the IPO process and in the communication with equity investors
• Set private equity in relation to private equity financing, company valuation and mergers & acquisitions
• Summarize and present the different goals of equity investors
• Derive main ideas of IPOs and investor relations

Skills

• Plan, conduct, and monitor an IPO process in an investment bank
• Analyze and identify promising IPO candidates and derive conclusions for the equity markets department of an investment bank
• Demonstrate how a professional communication strategy can be developed with retail and institutional investors
• Present results of the IPO process and the communication strategy

Competencies

• Structure the IPO process from a financial, tax and legal perspective
• Organize the IPO and investor relations process long-term
• Recognize practical business challenges when financing companies on the stock exchange
• Creatively develop an IPO strategy for issuers
• Criticize the business ethics of retail and institutional investors
• Determine the issue price using specific valuation methods
• Develop alternative financial models for equity investments
• Comprehensively present different communication concepts to retail and institutional investors and defend them in argument

IPO

• Why Initial Public Offering (IPO)?
• Key factors of a successful IPO
• Valuation: Peergroup, Multiples
• Placement process I and II
• Documentation
• Post IPO obligations and Investor Relations activities

Investor Relations

• What are Investor Relations (IR)?
• IR Environment
• Target Groups
• Communication Tools
• Do we need IR?

Initial Public Offerings - Second Edition: The mechanics and performance of IPOs Taschenbuch – 18. Februar 2019 

A Roadmap to Initial Public Offerings (2019) (Roadmap Series, Band 31)